Being more sociable. My presentation from SoCon 2011
A great day of insight at SoCon 2011, social media conference. Very honest and helpful talks from a host of great people from the world of social media and beyond.
My presentation is on the slide share embed above and available for download if you fancy it. I realise It’s pretty note free, so I am in the process of putting together a more in depth article to outline my thoughts. Will be posted here on SmileSpread soon.
In the meantime a huge thanks to @JohnHorsely and his team for putting together such a great day and a big thanks for all the #Socon2011 tweets and to everyone who came along and kindly joined in with a little duck whistle fun ;)
Triumph and Disaster
1920×1200 desktop version here to download if you fancy
This is a quote from one of Rudyard Kiplings great poems, ‘IF’. I’ve put it together with a little ‘overexcited photoshop’ ;) and a smashing font called Bullpen. … Continue Reading
4 neat ways to prove Social ROI & 4 unforgettable stats
(Posted on SocialMediaToday)
It’s a touchy topic for anyone involved in social media marketing at the moment and the acronym that’s brandished around the board room like a pair of tight shoes no one wants to wear – our old nemesis – ROI. Let’s put those tight shoes back in their box…
Speaking at SOCON 2011 – Brand Journeys in Social Media
A social media conference not to be missed
October 20th 2011 will see the launch of SOCON – a social media conference that will raise the bar. Not reels of sales pitches, far more focussed on sharing of knowledge and insight from some great names in the Industry (see the speakers list here) So I’m delighted to be lined up in such great company and really looking forward to speaking. … Continue Reading
6 Crowd Sourcing Essentials to help shape your Future Marketing Department
(Posted on SocialMediaToday)
The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the social web and marketing is struggling to keep up with the pace of demand for involvement and conversation.
Future Marketing departments will actually become a far more important and intrinsic part of the business. No longer simply pushing a product or service that has been pre determined. It’s new role will be to listen, curate and help co-create products and services with the crowd. After all, the most important person in your marketing team is your customer. … Continue Reading
Iceland’s crowdsourced constitution – A lesson in opensource marketing
(Posted on SocialMediaToday)
After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first – crowdsourcing their new constitution across social media channels.
Is it a risky mob rule strategy or is it a strategy for democratic success? Interestingly, this question is not unique to Iceland. This is the very same decision faced by any brand or business in the era of the social web. Adopt a crowdsourced digital strategy or continue with an out dated, old school approach to business and face extinction. … Continue Reading
Joining JR’s ‘inside out project’. The SouthBank video
I posted a while back about JR. An inspirational French artist who won this years TED Prize 2011. His projects are all based on closely shot portraits, through a 28mm lens. Blown up on to posters and pasted on the urban landscape, walls, houses, roofs. I was so inspired by his work and fine acceptance speech at the TED awards that I joined his project, sent my photo in and received my poster. With the help of some fine comrades… my poster made it’s way to the SouthBank to become part of JR’s project. Check out more photos from the day on the insideoutproject site. We filmed the posting and the subsequent reactions of the public and I created a stop motion movie with a little tilt shift effect.
The essence of JR’s work is to … Continue Reading
Forget Privacy. It’s all about Permission – Infographic
Privacy has been dubbed as one of the biggest rising concerns of the social web. But do YOU really care?
We’ve all raised our eyebrows and shaken our heads over recent privacy of data news and scaremongering. But as we ‘check in’, update apps and discover more photos, people, interests and places, I think we care far less about privacy as we sacrifice it for increased discovery through advancements in technology. Is permission the new privacy? Take a look at my latest infographic and join the poll at SocialMediaToday.com
Add Crowd Power to your social strategy – Infographic
Have you tapped into the power of the crowd?
The rules of engagement have changed with the rise of the social web and it’s causing a reversal of many traditional marketing processes. The future of the Internet, is it’s people and listening has never been more important for brands, products and services. The power of the crowd is becoming more common and popular across certain business verticals. Here’s a few interesting examples:- … Continue Reading
