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Smash the last Facebook myths – an infopitch graphic

Posted on February 22, 2011 by Nick Bennett

Despite popular trends, there is still some resistance to Facebook, even with it’s endemic rise and popularity. It’s not that it’s not a recognised channel. It’s just not valued enough because it’s a newer channel, so it’s more uncomfortable territory when signing off budget. Some questions surrounding credibility to be in such a social channel and fear of the crowd. In these instances budget and board support can be non existent. I’ve put together a few of the most common objections that I’ve come across in this infopitch graphic. Along with a few ‘truth bomb’ answers that have worked for me.

Smashing-fb-myths - Smilespread

  • http://TractionGroup.com Sally Witzky

    LOVE the infographic. Thanks, Nick.

  • http://twitter.com/NickoBennett Nick Bennett

    Thanks Sally. It’s certainly time to be more sociable.

  • http://www.rentabrant.com Brant Emery

    Thank god, someone is talking sense and pitching it nicely!

    However the Fan ROI is ‘chopstick gene’ research (i.e. it’s only correlative, chopstick gene: research showed the genes governing ability to use chopsticks are predominantly Asian: false, obviously Asian societies use chopsticks).

    Great.

  • http://twitter.com/NickoBennett Nick Bennett

    Good of you to say so Brant. I’m loving the ‘chopstick gene’… chuckle, chuckle.

    And it’s a good point, ROI on social is a real tricky area. It’s partially cut and dry if you have ecommerce and tracking set up. But it’s the softer measures of sentiment and frequency of contact, that have the extra business value. It’s one of those industry items that just requires enough attempts at new measurements to reach a critical mass. Then we can all bring sociable activity to early budget discussions.

  • http://socialeyezer.com/2011/04/08/5-facebook-myths-business-owners-need-to-know-the-truth-about-infograph/ 5 Facebook Myths Business Owners Need to Know the Truth About (Infograph)

    [...] (via smilespread) [...]

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